Dulux Digital Brand Language

Dulux asked us to reinvent every aspect of their paint experience to fit around our end users daily lives. They were looking to make finding, choosing, trying, ordering and using paint as easy and enjoyable as possible. Alongside this we were also challenged to future proof their brand guidelines.

My role was to creatively lead this project of in house designer's, UX designers and developers to help answer the first part of the brief and also recruit a team of freelancers to evolve and future proof the Dulux brand guidelines to fit with the their ambition; making the brand more digitally focussed and collaborative between the other agencies.

A selection of slides from each key deck can be found below: