THE BRIEF

Our close relationship with the umbrella brand Pernod Ricard meant we were approached by Polish Vodka brand Luksusowa to redesign their website. The key factor for their new brand positioning "The man’s vodka” would be the inspiration for this project. 

WHAT WE DID 

With a collaboration between UX, copy and design, we developed an idea to launch the Luksusowa website around ‘The Man's Guide to Manliness'. These would provide manly instructions, including ‘how to wear a beard’, ‘how to assemble furniture’ and ‘how to choose a fridge’. 

As we developed the idea further, my main focus as Design Director was finding an illustrator that could bring these comical tips to life. Renowned illustrator Mr Bingo was my first call as he seemed as excited as we were and we knew his quirky and comedic style would lend itself to the “manly” nature of the project. To increase the level of engagement, users could share tips with friends via Facebook, Twitter and Google+. 

LINK
luksusowavodka.com

AWARDS
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FEATURED ON

CSS Design Awards

Campaign The Work

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