THE BRIEF

To create a global launch campaign for a new summer edition of the Malibu bottle.

WHAT WE DID

Our idea was to create a Malibu Sun Lens app that would allow users to add the Sun to their photos whatever the weather. This could also then be turned into an animated GIF and shared within social platforms. The GIFs were also added to our ever-changing animated GIF film. Working with the renowned photographer Cass Bird, we produced eye-catching print ads and collaborated with her on the photographic effects.
As Design Director, I helped to develop the creative idea with the team from start to finish, drawing scamps to sell the overall art direction into the client. I was then given the responsibility to creatively lead this project alongside our copywriter, Neil Starr.

Links 
http://sunshine.malibu-rum.com/