Digital Creative Director
Jamie Lillywhite
Creating a world class digital experience platform for the new Aston Martin F1 team
CHALLENGE:
By January 1st, 2021 a new mobile-first site needs to debut that not only showcases the turning of the page with the Aston Martin brand, but as a display of its ambitions to be among the best online as well as on the track.
BRAND MISSION:
Aston Martin has created a Formular one team that will compete with the top of the grid and disrupt the common perception of this white-collar, exclusive sport.
SOLUTION:
We created an Aston Martin experience that reflected the premium qualities of the brand but also express the disruptive vision of this new and visionary F1 team.
The experience we created was a home for an ever-evolving hub of content and brand expression that makes people feel a part of the brands mission and race day action.
RESULTS:
Creative Strategy and process
Art Direction
Is was important to Aston Martin that they have a website that expressed their ambition to disrupt the grid from a content and design perspective. Below are a number of different design routes that we went through to do this.
