Sainsbury's iSpies app

As part of their Summer Sorted campaign, Sainsbury's wanted us to help engage children during their summer holidays (and save their parents too!) 

We created an iOS and Android App, ‘iSPIES’ based on the family favourite game, I-Spy. The free App allows children to explore and discover incredible universes by physically moving the phone around like a viewfinder. It is also possible for players to challenge each other and play with their friends. The game is full of tips, facts and craft ideas to fire the kids' imaginations.

The game extended well beyond the App itself. In-store the world of iSPIES came to life through signs and an activity pack, whilst we’re playing a season long game of iSPIES on Sainsbury’s social platforms.

Sainsbury's Spooky Speaker app

Spooky Speaker uses voice distortion technology to transform speech, coupled with an animated mouth to help children become their Halloween characters.  Users simply record phrases through the app and play them back in a chosen character’s voice, holding the device in front of their mouth so that friends can also see the animated mouth in action.

The six voices available are Witch, Frankenstein, Pirate, Vampire, Skeleton, and Zombie and match costumes available in Sainsbury’s stores and online, adding value to the range by making them interactive.

The app is available to download to UK users ofAndroid and iOS devices.