THE BRIEF

As sponsors of the WTA, Sony Ericsson wanted to be the first sports association to embrace the growing popularity of social networks, and to create an even stronger connection between the players and their fans.

WHAT WE DID

This was a really exciting opportunity for AnalogFolk to work with Sony Ericsson and the Women's Tennis Association. As part of a creative team, we developed an idea to build a social platform that makes it possible to get closer than ever before to your tennis idols and rewarded those 'Superfans' along their journey.The website provides a single destination for real-time aggregated and consolidated social media feeds from all the top WTA players. We created a website which keeps tabs on every tweet, Facebook post, Instagram photo and YouTube video that the players add to their social media channels and interact with the players themselves.