HSBC Global branding
The brief
The UK population are in a savings crisis. According to the DWP, half of households have less than £1,000 in savings. As a population, we’ve disconnected from the importance of providing for our future.
Aviva and SapientRazorfish aim to challenge the industry status quo and help people on their first steps towards financial ‘good thinking’. This strategically-led approach, developed collaboratively, seeks to evolve and accelerate a global digital customer experience that focuses on customer insights, genuinely supportive content and innovative products.
The creative idea
Are you Captain Savvy or a Daydream Believer - meet the savings superheroes
How do you creatively engage an apathetic audience? With strategically-led and creatively inspiring content, so the overall customer experience is truly enhanced.
SapientRazorfish created ten ‘superheroes’ to encourage a playful exploration of savings habits in a non-pressured way. By answering some friendly and accessible questions, participants discovered their ‘savings superhero’. Each character detailed their savings super powers, as well as their nemesis and weaknesses. It also gave a recommendation to help them change their savings behaviour.
Awards
Digital Impact Awards
Title: AVIVA – SaveSmarter
Category: Best Use of Digital – Financial
Prize: Bronze
Links
In 2014 we collaborated with Havas Worldwide London to create a social enterprise platform and launch it globally for Chivas Regal. We came up with ‘The Venture’, a $1 million fund to support up-and-coming social entrepreneurs. Aspiring entrepreneurs can apply to The Venture by submitting their business ideas at TheVenture.com with the prospect of gaining the funding to make their ideas happen. The site also features daily editorial providing news and advice on social entrepreneurship.
As Design Director on this project, I was responsible for the overall digital design language and team at AnalogFolk. As part of this project I also created the branding for the campaign.
LINKS
https://www.theventure.com/gb/en/
TEAM
Matt Dyke
Steve Read
Ben Howarth
Julie Herskin
Neil Ballinger
Ivan Sebastian
Joanna Penn
Sam Becker
This is a selection of work from AnalogFolk London that I have been an integral part of during my six years with the company. The work ranges from platform builds, products, animation and global campaigns for some of the recognisable brands in the world.
In my time at AnalogFolk, the company has gone through huge growth and development. I have acted as Design Director, Creative Director, Creative Lead and Art Director throughout many projects but the level of success we have reached could never have been achieved if it were not for the talent of the people around me.
THE BRIEF
Our close relationship with the umbrella brand Pernod Ricard meant we were approached by Polish Vodka brand Luksusowa to redesign their website. The key factor for their new brand positioning "The man’s vodka” would be the inspiration for this project.
WHAT WE DID
With a collaboration between UX, copy and design, we developed an idea to launch the Luksusowa website around ‘The Man's Guide to Manliness'. These would provide manly instructions, including ‘how to wear a beard’, ‘how to assemble furniture’ and ‘how to choose a fridge’.
As we developed the idea further, my main focus as Design Director was finding an illustrator that could bring these comical tips to life. Renowned illustrator Mr Bingo was my first call as he seemed as excited as we were and we knew his quirky and comedic style would lend itself to the “manly” nature of the project. To increase the level of engagement, users could share tips with friends via Facebook, Twitter and Google+.
LINK
luksusowavodka.com
AWARDS
awwwards
FEATURED ON
CSS Design Awards
Campaign The Work
Creativebloq.com
THE BRIEF
To create a global launch campaign for a new summer edition of the Malibu bottle.
WHAT WE DID
Our idea was to create a Malibu Sun Lens app that would allow users to add the Sun to their photos whatever the weather. This could also then be turned into an animated GIF and shared within social platforms. The GIFs were also added to our ever-changing animated GIF film. Working with the renowned photographer Cass Bird, we produced eye-catching print ads and collaborated with her on the photographic effects.
As Design Director, I helped to develop the creative idea with the team from start to finish, drawing scamps to sell the overall art direction into the client. I was then given the responsibility to creatively lead this project alongside our copywriter, Neil Starr.
Links
http://sunshine.malibu-rum.com/
